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Sweet Auburn
A mere half-mile east of downtown, Auburn Avenue
provides a glimpse into Atlanta's black history. In its 1920s heyday, " Sweet
Auburn " was a prosperous, progressive area of black-owned businesses and
jazz clubs, but since the Depression it has declined, becoming yet another
faceless strip of boarded-up barbers and beauty stores. Despite admirable
efforts and promises of revitalization, it has yet to succeed in reincarnating
itself as a living monument to black culture and heritage.
However, several blocks have been designated as the Martin Luther King Jr
National Historic Site (tel 404/331-6922), in honor of Auburn's most
cherished native son, the reverend who won the Nobel Peace Prize at a time when
he was being actively persecuted by agents of the US government. Despite the
lack of attention given to it by the city, this short stretch of road is the
most visited attraction in the entire state of Georgia, and it's a moving
experience to watch the crowds of schoolkids listening patiently to the guided
tours and waiting in turn to take photographs. Head first for the park service's
purpose-built visitor center , 450 Auburn Ave (daily 9am-5pm), which
holds a powerful exhibition entitled " Courage To Lead" that covers King's life
and campaigns. Across the street at no. 449, the Martin Luther King Jr Center
for Non-violent Change is privately run by King's family (daily 9am-5pm;
free). Chiefly an educational and research facility, it also features displays
of treasured artifacts such as King's bibles and traveling case, as well as
separate rooms devoted to Mahatma Gandhi and Rosa Parks. King's mortal remains
were brought here from Memphis in the early 1970s, and his memorial , a
simple slab inscribed with the words "Free at last, free at last, thank God
Almighty I'm free at last," stands in the shallow, five-tiered Reflecting Pool
outside, guarded by an eternal flame.
The Ebenezer Baptist Church next door, where King followed both his
father and grandfather as pastor - and where his mother was assassinated while
playing the organ in 1974 - has been converted into another museum (Mon-Sat
9am-5pm, Sun 1-5pm), while its congregation has decamped to a much larger new
church over the road. Auburn remained the base for King's breathtakingly
courageous campaigning during the Sixties, and his Southern Christian Leadership
Conference ( SCLC ) still has its headquarters in the old Masonic
building on the corner of Auburn Avenue and Hilliard Street.
King's birthplace , a block east at no. 501, is a small, neat Queen
Anne-style shotgun house restored to its 1920s appearance, and now looking
smarter than its neighbors. Home to Martin until he was 12, it remained in his
family until 1971, since when it has been open for lively, anecdotal guided
tours (daily 10am-5pm, 30min; free). These start from Fire Station no. 6,
nearby at 501 Auburn Ave (daily 9am-5pm); you may have to be put on a waiting
list, as schoolgroups often visit en masse.
Further west, at 184 Auburn, the recently reopened Royal Peacock Club
was famed from the 1930s to the 1950s for performances by Cab Calloway, Louis
Armstrong and Aretha Franklin, while the Atlanta Life Insurance Co.
Building at no. 148, from 1920 to 1980 the headquarters of the nation's
largest black-owned business, now holds a small selection of African-American
art in the lobby.
The privately run African-American Panoramic Experience or APEX
at 135 Auburn (Tues-Sat 10am-5pm; $3; tel 404/523-2739) has an eclectic
collection on black history, including a reconstruction of a 1920s black-owned
drugstore and an African art gallery.
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